Loretta Kelly is the owner of talent agency ‘Euphoria Talent’ working with inner city adults and children providing opportunities within the entertainment industry.  Her clients have featured in music videos for Ed Sheeran, Hak Baker, Headie One, to name a few, and were also featured in Small Axe which was directed by award winning director Steve McQueen.

Loretta has recently started her own Community interest company ‘UK Food Aid Community CIC’, working with surplus food to reduce food waste.  ‘UK Food Aid Community CIC’ promote health and well-being working in partnership with other organisations. They have just opened one of their other initiatives which is a community café within a local community centre. This is a safe and welcoming environment for the community to socialise, eat at a subsidised rate and be signposted to services in the area.  Their aim is for it to become a community hub which will reduce isolation and allow the organisers to provide face to face support to the local community.  Loretta has a real passion for community work.

A corporate background in Housing and Health & Social Care gave Loretta a good understanding of some of the support needed and missing within local communities. Having worked for YMCA, NCHA, NACRO and Nottingham City Homes, Loretta has the experience of working with a diverse clientele as well as the experience of working in Hospitality and catering.  In the past, Loretta has worked at The Holiday Inn, starting as a receptionist and working her way up to Duty Manager dealing with staffing, complaints and events.

Loretta also works with ‘Black Bridge Music Group’ who manage music artist.  She carries out the artist liaison side of things ensuring all information and details are in order for all artist, and create content for the page, attend video shoots, book models or extras for events. Loretta has recently worked on Ed Sheeran’s music video which is due to be released soon.